Everlane: “We’ve set out to challenge conventions and build a new retail model.”
A new fashion startup Everlane is on a mission to let you know that you’ve been paying way too much for your basic fashion staples (here’s looking at you Banana Republic). The online-only retailer offers luxurious basics for under $100; a feat made possible through tight control of its manufacturing, removing middlemen and bypassing the need for brick and mortar shops entirely. To date, its catalog includes items such as t-shirts ($15), sweaters ($35), and ties ($35) amongst other basics. The company’s plan to democratize designer goods has already caught the attention of the style press and garnered positive reviews from early adopting style mavens, like yourself, some of whom have branded it as a revolution. Now that may be a bit of an exaggeration in our book, but with prices this good, our wallets shouldn’t have a problem throwing on a beret and banging a drum every once in a while.